Covestro, a global leader in coating resin solutions for the decorative industry, announced that as part of its strategy to provide more sustainable and safer solutions for the decorative paint and coatings market, Covestro has introduced a new approach. Covestro will use its leading position in some bio-based resin innovations to develop its Recovery® series of resins and value-added services to meet the needs of its customers and the market.
Throughout the global decorative coatings industry, regulatory agencies, professional painters and consumers have all put forward unprecedented demands for more sustainable products that can protect health and safety while improving functionality and efficiency. In fact, according to a recent coatings monitoring report, environmentally friendly coatings are now the most anticipated innovation for painters in Europe, the Middle East and Africa. Moreover, with the rapid changes in the decoration industry, it has become more and more important for coating manufacturers to achieve their own differentiation by meeting these needs.
Covestro’s “Decorative Resin House” strategy aims to meet these requirements through three key pillars: proprietary market insight, its advanced resin technology toolbox, and its leading position in some bio-based innovations. The company’s latest initiative (known as “creating more natural homes for sustainable coatings”) pays special attention to the plant-based Recovery® resin series, which has a bio-based content of up to 52% and has been verified to meet the C14 standard.
In order to further promote the adoption of bio-based solutions in the decorative market, Covestro is expanding its Recovery® resin range, which will open up new sustainable development prospects for the decorative coatings market. Together with additional services such as technical consulting, sustainability dialogue seminars and marketing support, these solutions will enable Covestro’s customers to provide a wider range of coatings to protect the earth without compromising performance.
Gerjan van Laar, Marketing Manager of Architecture, said: “I am very pleased to launch’Create more natural homes with sustainable coatings’ and launch our latest Discovery® innovative products. By expanding our Part of the range of bio-based solutions to meet the needs of the decorative coatings market, we are helping our customers to differentiate themselves, while having a positive impact on our industry. For coating manufacturers, the shift to bio-based decorative coatings is more important than It’s easier to achieve than ever!”
Post time: Oct-25-2021
